Speaker Interview- Sameh Anas

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Sameh Anas joined GIG Egypt in June 2024 and is currently serving as the Managing Director of GIG Life Egypt, He brings a wealth of strategic insight and operational expertise to the role.

Sameh has achieved both the Associate Customer Service (ACS) and Professional Customer Service (PCS) designations from LOMA. Additionally, he is a proud holder of a Master Black Belt in Lean Six Sigma.

His expertise spans critical disciplines, including sales and business management, financial planning, customer relationship management (CRM), new product development, marketing strategy, and operations. My leadership style emphasizes integrity, agility, and a focus on delivering long-term value to stakeholders.



Q-The insurance industry is highly competitive, with evolving customer expectations and regulatory changes.What key strategies are you implementing at GIG Life Egypt to strengthen its market position?

At GIG Life Egypt, we are focusing on three key strategies to solidify our market position:
Customer-Centric Innovation: We are developing tailored products that address evolving customer needs, ensuring seamless digital interactions and enhancing service efficiency.
Operational Excellence: By streamlining processes and leveraging data analytics, we aim to improve underwriting accuracy, risk assessment, and claims management.
Regulatory Adaptability: We stay ahead of regulatory changes through proactive compliance measures, close collaboration with regulatory bodies, and an agile approach to policy adaptation.
Sustainable & Profitable Growth, continue our balanced growth between organic and non-organic growth and with healthy and profitable direction.



Q-Leadership transitions often bring fresh perspectives and new directions.How did your leadership experience at AXA Egypt influence your approach to managing GIG Life Egypt?

My experience at AXA Egypt instilled a deep appreciation for agility, customer focus, and digital transformation. I witnessed firsthand the power of leveraging technology to enhance customer experience and drive operational efficiency. This experience shapes my leadership at GIG Life Egypt, where I emphasize:

  • A data-driven decision-making approach
  • Encouraging innovation while maintaining financial discipline
  • Building a culture of empowerment and collaboration


Q-Digital transformation is reshaping customer experiences in the insurance sector.Can you share the journey of developing the eService platform and its impact on customer engagement?

The eService platform was developed to address key customer pain points, such as policy management, claims tracking, and premium payments. The journey included:

  • Identifying pain points through customer feedback
  • Implementing a user-friendly digital interface with real-time support
  • Ensuring security & regulatory complianceIts impact has been significant—higher customer engagement, reduced turnaround time for service requests, and enhanced overall satisfaction.



Q-Striking the right balance between innovation and operational efficiency is crucial for sustainable growth.How do you balance fostering innovation with maintaining operational efficiency in the insurance industry?

Innovation and efficiency must go hand in hand. We ensure this balance by:

  • Testing innovations through pilot projects before full-scale implementation
  • Leveraging automation to enhance efficiency without compromising creativity
  • Embedding a continuous improvement mindset so teams stay agile while maintaining high-quality operations



Q-Process improvement methodologies like Lean Six Sigma play a critical role in driving operational excellence.What role does Lean Six Sigma play in your leadership style and in driving operational excellence at GIG Life Egypt?

Lean Six Sigma plays a crucial role in our strategy by:

  • Eliminating inefficiencies in underwriting, claims, and policy servicing
  • Using data analytics to improve decision-making
  • Enhancing process consistency and customer satisfaction
By integrating Lean Six Sigma principles, we foster a culture of continuous improvement and operational discipline.



Q-Managing diverse, multinational teams requires cultural understanding and effective communication. How do you foster collaboration and high performance within multinational teams across diverse markets?

Leading diverse teams requires cultural intelligence and inclusive leadership. We promote:

  • Clear communication & collaboration tools
  • Encouraging cross-cultural learning to respect diverse perspectives
  • Aligning everyone with shared goals to drive synergy across markets



Q-Strategic priorities will shape the company’s direction and market impact.What are the top priorities for GIG Life Egypt under your leadership in the coming years?

Our top priorities at GIG Life Egypt include:

  • Digital Transformation Acceleration: Enhancing self-service options and AI-driven customer insights
  • Product Innovation: Developing tailored life insurance solutions for emerging customer needs
  • Operational Excellence: Streamlining processes for enhanced efficiency and risk management
  • Open new markets and strengthen our distribution partnership.



Q-Placing the customer at the heart of the business is essential for long-term success.How are you fostering a customer-centric culture at GIG Life Egypt?

A customer-first mindset is at the core of GIG Life Egypt. We achieve this through:

  • Proactive customer feedback mechanisms to shape product and service improvements
  • Empowering frontline teams with training and decision-making authority
  • Technology-driven personalization to offer tailored experiences